10 The New Vessels
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. |
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| --Marshall McLuh | ||
As we look at the ways to drive success in business, the channel is a critical element and, therefore, needs to be energized around your portfolio. In Figure 10.1, you can see the energizing elements for the entire channel.
Figure 10.1. ANGELS framework—energize the ecosystem and market.
The channel is made up of your sales team, your partners, universities, and government agencies—basically your entire ecosystem ...
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