Contents
PART 1: Road test your new business idea
1 My opportunity: why will or won’t this work?
5 Competitive and economic sustainability: it takes two to tango
6 What drives your entrepreneurial dream?
7 Can you and your team execute?
8 Your connections matter: which matter most?
9 Putting the seven domains to work to develop your opportunity
10 What to do before you launch your lean start-up
PART 2: Toolkits for your road test
11 How to learn what you don’t know you don’t know
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