The New Business Road Test, 4th Edition

Author’s acknowledgements

For the ideas that have coalesced into this book, there are more people who deserve thanks than there are stars in the Milky Way splashed across the midnight sky in Colorado, where most of this book’s first edition was written in the summer of 2002. But two people stand out. First is John Bates, my friend and colleague at the London Business School, whose clear thinking and entrepreneurial insights and instincts inform many of its pages. John’s access to the venture capital community in the UK was instrumental in the research that underlies the book’s first edition. Without it, the book simply would not exist. Thank you John, and Wendy too. Second, Suzanne Stoller uncovered and researched the companies whose case studies ...