QUOTATION 34
HOWARD D. SCHULTZ ON WHY LEADERS MUST PROVIDE FOLLOWERS WITH MEANING AND PURPOSE
Use this to remind you of what your followers want.
Howard D. Schultz (b. 1953) is Chairman and CEO of Starbucks. In the following quotation he addresses the fundamental question of why people give their loyalty to an organisation and/or leaders:
[People] want to be part of something they’re really proud of, that they will fight for, sacrifice for, that they trust.
Howard Schultz
WHAT TO DO
- If you want to be a successful leader, you need to energise staff by providing them with a purpose. Most commentators call this a vision for the organisation that people can buy into (see Quotation 40). People need to believe that what they do is meaningful ...
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