QUOTATION 40
CLAUDE I. TAYLOR ON VISION BUILDING
Use this to help you communicate and disseminate your vision to staff.
Claude I. Taylor (1925–2015) was Chairman of Air Canada for a number of years. He observed that:
Certainly a leader needs a clear vision of the organisation and where it’s going, but a vision is of little value unless it is shared in a way to generate enthusiasm and commitment. Leadership and communication are inseparable.
Claude I. Taylor
WHAT TO DO
- Too many vision statements are a load of pious pap. A vision statement is not the same as a mission statement, objective or target. It’s something that the organisation aspires to. It’s something you would like the organisation to be or represent. You may never get there ...
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