Index

A

Actionable goals, 51

Adapt, 144

Adoption chain analysis, 97

Agile software development, 4849, 165

Agile techniques, product design case study

creating unconventional products, 8687

design thinking, 8788

getting started, 8485

introduction, 8283

making products resonate, 8586

product over project, 8788

satisfying products versus great ones, 83

Strong Centers, 8384, 86

value of design, 89

Ahlstrom, Par, 102

Ahmad, Salman, 5051

Ahmed, Mumtaz, 22

Air Sandwich, 60

Airplane development, 7177

Alexander, Christopher, 8586

Amabile, Teresa, 61

Amazon.com

GameDay events, 68

innovation, 134

press releases, 97

on profits, 1415

Assumption testing

description, 98

at Intuit, 148

Athenahealth case study, 1519

AT&T, 7980

Automobile industry, ...

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