Index
A
Actionable goals, 51
Adapt, 144
Adoption chain analysis, 97
Agile software development, 48–49, 165
Agile techniques, product design case study
creating unconventional products, 86–87
making products resonate, 85–86
satisfying products versus great ones, 83
value of design, 89
Ahlstrom, Par, 102
Ahmed, Mumtaz, 22
Air Sandwich, 60
Amabile, Teresa, 61
Amazon.com
GameDay events, 68
innovation, 134
press releases, 97
Assumption testing
description, 98
at Intuit, 148
Athenahealth case study, 15–19
Automobile industry, ...
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