9.4. THE DRIVING FORCE BEHIND THE GRAPEVINE
What drives the grapevine is uncertainty about the future. People are desperate for news, and more informed news, that will shed light on the future. Similarly, management efforts directed toward neutralizing bad news and rumors in the grapevine are essentially about reducing uncertainty about the organization's future. But the organization can also be more proactive in clarifying the future through narrative. And it is to this challenge that I turn in Chapter Ten.
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