Chapter 10. CREATE AND SHARE YOUR VISION: Using Narrative to Lead People into the Future

All human action occurs in time, drawing on a past which cannot be undone and facing a future which cannot be known.

—J. M. Barbalet[]

We have no difficulty telling ourselves stories about the future. In fact, scientific studies show that the human brain is constantly engaged in this activity.[] Every moment of our lives, we instinctively create action plans and programs for the future—anticipating the moment at hand, the next minutes, the emerging hours, the following days, the ongoing weeks and anticipated years to come.[]

The process is familiar to us all. As we make our way through the day, we run through potential simulations. For instance, as I write, ...

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