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The Intention Economy: When Customers Take Charge by Doc Searls

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20

The Law in Our Own Hands

Companies will have to litigate where people live, instead of people litigating where companies live.

—Renee Lloyd1

To fully grok what we’ll be talking about in this chapter, you need to be familiar with the case we make in chapter 4, where we explore freedom of contract and its long absence from dealings between vendors and customers, or what in business they call B2C (business to consumer).

Freedom of contract says anybody is free to make agreements with anybody else: essentially to form laws unto themselves. A fun ...

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