PART THREE
Build the Business
The final portion of the three-phase process involves building the business by developing a plan to take an idea forward and forming a team to initiate early-stage activities. Chapter 7 explains how to take a highly uncertain idea forward in a way that maximizes its chances of success. Chapter 8 describes how to form and manage teams to work on disruptive ideas. Again, the printed word requires that these chapters appear in linear form, but these two activities can happen at very different rates. And as the overall process of identifying opportunities, forming and shaping an idea, and building a business is highly ...
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