CONTENTS
CHAPTER 1 The Sales Innovation Dilemma
How Sales and Innovation Work Together
CHAPTER 2 The Innovative Sale Principles
CHAPTER 3 What’s Your Problem? Laying the Foundation and Gathering Insight
The Innovative Sale Process: An Overview
Step 1: Define the Challenge and Constraints
CHAPTER 4 Breaking Down Barriers
Step 3: Create Initial Approaches
Step 4: Destroy False Constraints
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