CHAPTER 5

Where Are All the New Ideas?

BACK IN THE 1980S, I worked for a design firm called Studio-Works in New York. The firm specialized in museum and exhibition design. We did some really interesting projects, including the look of the Statue of Liberty Centennial and the design of the Staten Island Children’s Museum and the P.T. Barnum Museum. Our office was a loft on 27th Street in the center of the flower market on New York’s west side. I was fresh to New York, “right off the turnip truck” as one local told me when I asked him if Broadway ran diagonal to 5th Avenue.

The first time I walked into the Studio Works loft, it exuded everything I had imagined about the edgy side of New York design. After getting off a rickety elevator on the top ...

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