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The Go-To Expert by Jon Baker, Heather Townsend

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10

Successful seminar selling

Topics covered in this chapter.

One tried and tested route to generating a reputation as Go-To Expert is to run physical or virtual events showcasing your expertise to your preferred audience. Events are a great way to help potential clients move from ‘I may want to work with you’ to ‘Can we talk about how we can work together’. However, running and marketing events are a huge investment in time and money. This chapter shows you how you can use events intelligently to generate the maximum amount of new client work for your money and time.

“A good basic selling ...

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