3
Market demand
“ The only function of economic forecasting is to make astrology look respectable.
John Kenneth Galbraith
In this chapter
The analysis of market demand must come right up front in your business plan, whether yours is a start-up or an established business. It is the crux of the plan.
Your products or services address a marketplace that’s also served by other producers or service providers. That market must be of sufficient size, now and in the future, to support at least your business, not to mention your competitors. ...
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