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The Fourth Wave by Susan E. Mehrtens, Herman Maynard

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THREEA New Role forBusiness: GlobalStewardship

CORPORATE ROLE

The Second WaveMaximize profits

The Third WaveCreate value

The Fourth WaveAct as global steward

 

THE UNITED STATES and the world as a whole are facing major crises. In this critical period, we endure political candidates whose electoral success is due to thirty-second sound bites and cleverly crafted television appearances—formats that ensure popularity contests rather than elections of transformative leaders who will give pressing local, national, and global problems the attention they need. We also find few who are widely recognized as transformative leaders in churches, schools, colleges, or social institutions.

Where might we look to fill this need for transformative leadership? ...

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