PART II
Overcoming First Mile Challenges
While the DEFT process is straightforward, danger lurks in innovation’s first mile. Chapter 7 describes how to overcome four common challenges that teams—whether stand-alone start-ups or groups within massive enterprises—typically encounter. Chapter 8 looks more specifically at systems that can make strategic experimentation less of an unnatural act at large companies whose primary purpose is to execute today’s model. Finally, chapter 9 details advice for leaders looking to build their ability to grapple with the unfamiliar challenges they will face in innovation’s first mile—or any situation characterized by high degrees of ambiguity.
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