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The First Mile: A Launch Manual for Getting Great Ideas into the Market by Scott Anthony

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CHAPTER 7

Overcoming Four First Mile Challenges

Every day, just about all of us risk our lives, even if we don’t realize it. That moment comes when we get into an automobile. Despite efforts to make cars safer and improved road conditions, each year more than a million people globally die in automobile accidents. Here’s one way to frame the dangers that still exist on our roads. The September 11, 2001, terrorist attacks are seared into the American and, indeed, global consciousness. About three thousand people died in the attacks on the World Trade Center, the Pentagon, and on United Airlines flight 93, which crashed in Pennsylvania. The nation’s air-travel system was shut down for two days, and fear of flying led many people to eschew airplanes ...

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