6
Blogging
What topics are covered in this chapter?
- What is blogging?
- How to use blogging to enhance your credibility and personal brand
In the last chapter, we discussed the four main online networking sites, LinkedIn, Twitter, Google+ and Facebook. These sites give you profile and visibility, but the impact of these sites is significantly heightened when used in conjunction with a well-written blog. It’s the blog which gives you credibility and communicates your online personal brand to your audience. When you combine an active presence in online networking sites with a well-written blog, you are generating all four of the ingredients, as discussed in Chapter 2, needed for networking success: credibility, personal brand, visibility and ...
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