2

How to create opportunities via networking

What topics are covered in this chapter?

  • The four ingredients needed to consistently generate opportunities via networking
  • How to generate these four ingredients within your networking strategy
  • How to calculate your opportunity score

In the last chapter you learned what an effective networking strategy can do for your business and career, particularly if you combine your online and offline activities. As we stated, the skills, behaviours and attitude you need to make it work are complementary in both the virtual and real worlds – the same rules apply. This chapter gives you the four ingredients needed for effective networking activity.

  1. Credibility. Before someone is willing to recommend you ...

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