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The Facebook Marketing Book by Alison Zarrella, Dan Zarrella

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Chapter 10. Facebook Page Management

Managing your Page ensures that you have a finger on the pulse of your consumers, helps attract and keep members, and can assist direct marketing initiatives beyond Facebook. As an extension of your website but offering a lot more user freedom, your Page must be monitored. You need to keep an eye on your Wall, specifically the good (and the bad) reviews from Page members.

Like it or not, what people post on your Page’s Wall is a reflection of your brand. If you allow it to be overrun with spam, foul language, or unanswered questions or complaints, your brand will suffer. You need to push out fresh content, sure, but you also need to engage with people on your Page. This chapter teaches you how to keep your Facebook Page full of fresh content and how to keep Page members happy.

Exclusive offers, information, or deals entice users to click Like and keep coming back to the Page. Overstock.com’s Page offers special coupons just for Facebook Page members.

Figure 10-1. Exclusive offers, information, or deals entice users to click Like and keep coming back to the Page. Overstock.com’s Page offers special coupons just for Facebook Page members.

Exclusive Deals for Fans

One of the best ways to gain Page members is by offering them something—more specifically, something they can’t get anywhere else. By providing an exclusive offer, discount, deal, sneak peek, or source of information, you’ve given them a tangible reason to like your Page and to keep coming back (Figure 10-1).

This tactic is even more effective when combined with a landing ...

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