PART TWO
FOUNDATIONS FOR ENGAGEMENT
Engagement, if it is to be more than a management fad, has to be built on strong foundations. There are three of these: a robust business plan that employees can engage with, a committed leader whom employees can believe in, and a strong, top team that can lead the agenda. This is not a book about strategy, therefore we are assuming that your business model is sensible, strong and ready to withstand the market place. What we concentrate on in Part Two is senior leadership: how it should behave and what it should believe in in order to achieve engagement
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