Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Note: page number with an f indicate figure.

A

A Player salespeople, improvement in, 21–22

Action in usage scenario, 93–95

Active status (A), as pipeline milestone, 50, 51f, 54

Advertising rule of 29, drip marketing, 184–185

Analysis in prospecting planning, 31–38

Annual quota calculations, pipeline analysis, 53–56

Articles, as drip marketing, 186

Asking questions

in conversation, SDP, 91–92

diagnostic questions, 95–103

as effective CustomerCentric behavior, 10–12

Solution Development Prompter (SDP), 90–103

in usage scenario, ...

Get The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.