O'Reilly logo

The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business by Gary Walker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17DRIP MARKETING

What Is “Drip Marketing”?

Drip marketing is a direct marketing strategy that involves sending out several informational pieces over a period of time, at a set schedule, to those individuals you believe you need to speak with to get your offering sold, funded, and implemented.

Why Drip Marketing Is Important and How to Use It

Drip marketing will help you:

• Continue to communicate with people who did not engage with you

• Automatically follow up with new leads and people you have met

• Develop deeper relationships with new and old prospects

Automatically elicit testimonials and case studies

Up-sell and cross-sell existing customers automatically

• Automatically and consistently develop quality referrals from satisfied ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required