PART III

INSPIRATION

It isn’t that they can’t see the solution. It is that they can’t see the problem.’

GILBERT K. CHESTERTON

Now you’ve got the tools you need. But how will you put them into practice? In Part III we’ll look at how to run your sessions to give yourself the best chance of success. We’ll also explore how to get your ideas implemented.

After all, how many times have you been part of a great brainstorm but:

  • you’ve known in your heart of hearts that nothing was going to come of it;
  • you’ve believed any bold ideas you came up with were going to be diluted beyond recognition before they got implemented;
  • you’ve looked back a few days later at what you came up with and actually been a bit disappointed, because it wasn’t as strong as you’d ...

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