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The Corporate Media Toolkit by Ray DiZazzo

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6

TALENT

The question is, will they believe?

In This Chapter

Role-Play Actors: Yes or No?

Number One and . . . One

Talent Times Three

Professional Actors

Casting and Auditions

Key Attributes

The Voice-Over Option

ROLE-PLAY ACTORS: YES OR NO?

As you probably know, in the business of filmmaking the general term used for actors is “talent.” In corporate media, talent also includes employees who might be used as actors or interviewees. Regardless of what they are called, the most important thing to remember about actors is this: If you decide to use actors in role-play situations, they can make or break your program.

I qualified that statement with the phrase “in role-play situations” for an important reason. There are many cases in which, although ...

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