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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King

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5. Marketing Automation

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If you are not yet using marketing automation, it’s likely that you soon will be. According to data from Pepper Global as published in Advertising Age,1 53% of B2B marketers are currently using marketing automation, 17% are considering it, and 30% are not using it yet.

According to that same study, the most popular marketing automation platforms are these:

Image Marketo, used by 29% of respondents

Image Eloqua/Oracle, used by 21% of ...

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