If you are not yet using marketing automation, it’s likely that you soon will be. According to data from Pepper Global as published in Advertising Age,1 53% of B2B marketers are currently using marketing automation, 17% are considering it, and 30% are not using it yet.
According to that same study, the most popular marketing automation platforms are these:
Marketo, used by 29% of respondents
Eloqua/Oracle, used by 21% of ...