O'Reilly logo

The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4. Competitor Analysis

Description and Purpose

The purpose of competitor analysis is to provide a comprehensive picture of the strengths and weaknesses of current and potential competitors to identify opportunities and threats for your organization. Competitor analysis has four main objectives:

• Identify competitors’ future plans and strategies.

• Predict competitors’ likely reactions to competitive initiatives.

• Determine the match between a competitor’s strategy and its capabilities.

• Understand a competitor’s weaknesses.

Professor Michael Porter from Harvard University was one of the first strategists to propose a formal and systematic model to gather information about competitors (see Figure 4.1). This model encourages you to use past ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required