Contents
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
Introduction: The New World of Enterprise Analytics
Part I Overview of Analytics and Their Value
Chapter 1 What Do We Talk About When We Talk About Analytics?
Why We Needed a New Term: Issues with Traditional Business Intelligence
Where Does Data Mining Fit In?
Business Analytics Versus Other Types
Chapter 2 The Return on Investments in Analytics
The Teradata Method for Evaluating Analytics Investments
An Example of Calculating the Value
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