Sharing an Application on a Social Network
A lot of gaming applications make it quite easy for the user/player to post their high scores to Twitter and Facebook. There are reasons for this that go beyond the user’s urge to brag, as this is a very effective marketing technique (see Figure 5-2).
Figure 5-2. At the end of Doodle Jump, the user/player has the option of sharing his or her score on Facebook. Is this feature for the user, the developer, or both?
By simply agreeing to post their high score on a social networking site, the user is letting all their Facebook friends and Twitter followers know that they have been playing a game, and ...
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