The Art of SEO, 2nd Edition

The Market Share of Search Engines

Figure 1-1 shows the US market share for search engines in July 2011, according to comScore. As you can see, Google is the dominant search engine on the Web in the United States.

Figure 1-1. Search engine market share (July 2011)

In many European countries, the disparity is even greater. However, in some markets Google is not dominant. In China, for instance, Baidu is the leading search engine. The result is that in most world markets, a heavy focus on SEO is a smart strategy for Google.