MISSION STATEMENTS
A mission statement explains an organization’s purpose, function, and reason for existing. A mission statement motivates employees, customers, and stockholders.
A mission statement guides decision making throughout the organization. Mission statements are often included in annual reports, company brochures, and Web sites, and they may also be printed and framed.
When writing a mission statement, consider the following tips (Figure 41):
Include a statement of purpose.
Include a description of the organization’s business or principal ...
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