Business Blogs
Note: If you don’t own, operate, or promote a company, you can safely skip this section.
Over the past few years it has become extremely common for companies to have an official blog. If you are trying to connect with existing customers, reach new ones, and sell more of your products or services, it definitely makes sense to have such a site in place.
The real issue is figuring what sort of style you intend to give to your company blog. During this initial planning phase, you may wonder if the writing should be technical or business-oriented; should it include product updates and announcements?
Although we’ll cover the promotion of your own products and company in detail, particularly starting with Chapter 11, Promoting ...
Get Technical Blogging now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
