Chapter 11Promoting Your Own Business

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

John D. Rockefeller

This chapter is dedicated to the topic of promoting your own business through blogging. It is beneficial to two types of readers: people who are interested in promoting and growing their company (or their employer’s business) and bloggers who’d like to increase their income by selling their own products.

The distinction between the two is not that important because the information I provide here serves both categories of business well. If you don’t run or help promote a business or don’t intend to sell your own products (books, videos, software, etc.), then feel free to skip ...

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