Contents
Chapter 1: The Congested Online Ecosystem
Chapter 2: Search Engine Marketing
Chapter 3: Auctions and the Development of Paid-Search Advertising
Chapter 5: Display Advertising and the Advent of Ad Networks
Chapter 6: Real-Time Bidding and the Transformation of Online Advertising
Chapter 7: How Real-Time Bidding Works
Chapter 8: Right Media Builds Its Ad Server
Chapter 9: Real-Time Bidding in Action
Chapter 10: The Impact of Data on Digital Advertising
Chapter 11: Data Collection and Its Effect on Privacy
Free Sample Chapter from It’s Not the Size of the Data—It’s How You Use It by Koen Pauwels
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