CHAPTER 8
Right Media Builds Its Ad Server
Such high-speed wizardry wasn’t even a glimmer of an idea for Brian O’Kelley when he went for a job interview at a start-up called Right Media in March 2003. O’Kelley, then 25, had been a computer science major at Princeton, doing research on distributed processing systems. He also had built some personalization technology for American Express.
At the time, Right Media was an ad network start-up consisting of Mike Walrath, the founder, and Matt Philips, his first hire. The two had met while working in DoubleClick’s media division. Walrath and Philips were gypsies, a two-man team of yield-optimizing wannabes. Ad networks, then, were a scrappy business. With Right Media, Walrath and Philips were trying-for ...
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