Strategy Plain and Simple



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Creating competitive advantage

If you don’t have a competitive advantage, don’t compete.

Jack Welch

• Tracking your competitive position
• Targeting the strategic gap
• Bridging the gap: business strategy
• Bridging the gap: corporate strategy

You have built the foundation for your strategy development. You understand the market and where it is heading. Now you need to place your firm within that context.

You need to track your competitive position over time and pinpoint your competitive advantage. Then you should raise your sights. Figure out what the strategic gap is between the capabilities of your ...