Strategy Plain and Simple



Targeting the strategic gap

We know what we are, but know not what we may be.

William Shakespeare

You have worked out the current competitiveness of your business. Where do you want it to be in three to five years’ time? What is your target competitive position?

You need to identify the strategic gap between where you are now and where the ideal player is, now and in the future. You will then set your sights on the extent to which you aim to narrow, even bridge, that gap.

There are two distinct types of gap:

• The portfolio gap – in which segments you should compete.
• The capability gap – how well you compete in each segment.

The portfolio and capability gaps together form the strategic gap. Here you ...