Strategic Analytics and SAS

Predicting Customer Probability of Revenue Risk

Using the equation above, let’s prepare the data set and explore how we can answer the high-level questions asked at the beginning of this section. Use Case 2 Steps shows the steps and the rationale that we’ll need to complete this use case exercise.

Table 3.2 Use Case 2 Steps

Step	Process Step Description	Brief Rationale
1	Open SAS Enterprise Guide and begin a new process flow by selecting New Project when the Welcome to Enterprise Guide window appears. Open a Program window and enter code from chapter 3 folder called ”Customer Prrep.sas”. Run this code and observe the output.	Start a new Enterprise Guide project. Code to prepare Customers data set for survival ...