Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Contents

1 THE POWER OF STORIES

Visual Stories

Should We Blame the Tools?

Finding the Right Tool for the Job

To Be Effective, You Have to Affect People

Convincing Evidence

2 CAST AND THE VISUAL STORY MAP

The Visual Story Map

3 USING CAST TO TELL STORIES

Use the Visual Story Map

Learn From Our Experience

Examples of Using CAST

Build Your Own Example

Example: Personal Trainer

Example: City University Hospital

Tell the Right Story

Tell the Story Right

4 WHY

The Three Big Whys

Focusing First on “Why”

All Motivation is Personal

Techniques for Discovering Whys

Five Whys

Pain Chain

Outcome Mapping

5 WHAT

Elements of Change

Brainstorming the Changes

Filter and Focus

6 HOW

Traceability and Milestones

Finding the “How”

Understanding the Dependencies

Cum hoc ergo propter hoc

7 WHAT IF

Walking Backward Through the Story

Alternative Scenarios

Final Thoughts on the Story Content

8 WHO

Finding the Common Ground

Creating a Power Map

9 LEARNING AND DECISION STYLES

Categorizing Your Audience

Preferences, Not Prescriptions

Learning Styles

Decision Styles

10 STRUCTURE

Plot Structure

Nesting and Embedding (or How to Tell Many Stories at the Same Time)

Using Reality and Fiction

Hope's Story

Putting All the Parts Together

In a Hurry?

11 CHARACTER

The Hero and the Villain

Character Associations

Believability

The Cast of Characters

Personification

12 SENSE OF URGENCY

The Enemies of Change: Complacency and Distraction

Common Factors Creating a Sense of Urgency

Success Is a Decision

Success Is a Commitment ...