3
Using CAST to Tell Stories
Tell me and I'll forget; show me and I may remember; involve me and I'll understand.
—Chinese proverb
Long after the audience has forgotten your name and the title of your presentation, they will remember your stories, which is why Master Presenters are such apt storytellers.
—Chip and Dan Heath. Best-selling authors on the subjects of change and how ideas survive.
Get Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations now with the O’Reilly learning platform.
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