CONTENTS
Defining and Testing the Story
Telling the Story to Your Investors
Telling the Story to Your Team
PART TWO: BUILDING THE COMPANY'S HUMAN CAPITAL
The CEO as Functional Supervisor
Crafting Your Company's Culture
Every Day in Every Way, We Get a Little Better
Rewarding: “It's the Little Things” That Matter
Managing Remote Offices and Employees
Creating a Company Operating System
Creating Your Operating Plan and Setting Goals
Making Sure There's Enough Money in the Bank
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