Please note that references to non-textual material such as Figures, Photographs or Tables will be in italics, while references to Notes will be followed by the letter ‘n’.
- AAA Sacramento River Cats baseball team, 306
- Aardsma, David, 461
- acceptability criterion, 56
- accidental sampling see convenience sampling techniques
- accounting systems, 581–3
- action, hierarchy of effects model, 362
- Active People and Taking Part surveys, Sport England, 211–12
- activities, interests and opinions (AIO), 234, 235, 456, 607
- activity ratios, 583, 607
- actualized athletes, 147
- Adelaide United, 440
- Adidas, 306, 347, 349, 392, 434, 441, 453
- adolescents, market segmentation, 216–17
- adopters, 337–8, 623; early, 338, 610; early majority, 338, 610; innovators, ...
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