Implementing and controlling the strategic sports marketing process
After completing this chapter, you should be able to:
• Describe how the implementation phase of the strategic sports marketing process “fits” with the planning phase.
• Explain the organizational design elements that affect the implementation phase.
• Identify the general competencies and the most important skills that effective sports marketing managers possess.
• Describe the basic characteristics of total quality marketing (TQM) programs and how TQM might be implemented in sports organizations.
• Identify some of the guidelines for designing reward systems.
• Define strategic control and how the control phase of the strategic sports marketing process ...
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