In this chapter
“Image is everything,” “Seeing is believing,” “You oughtta be in pictures”—you’ve heard it all before. Well, the look and feel of your visuals will certainly make a difference in your business presentations; you just want to make sure the difference is positive.
For instance, I can look at any presentation and within the first three visuals, I can tell how bad or good the presentation will be, just from a media viewpoint. Want the truth? In most cases, the visuals are pretty bad. Is it that people just don’t get it? ...