Contents
Preface: Mining for Gold (or Digging in the Mud)
Just What Do We Mean When We Say Social Media?
How Does This Translate into Business Value?
What This Book Does and Does Not Focus On
Chapter 1 Looking for Data in All the Right Places
What Subset of Content Are We Interested In?
Whose Comments Are We Interested In?
What Window of Time Are We Interested In?
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