Foreword
In the decade since social networking was born, we have seen the power of platforms that unite humanity. Across our professional and personal lives, social platforms have truly changed the world. Social media has been the tool to ignite revolutions and elections, deliver real-time news, connect people and interests, and of course, drive commerce. In 2005, industry analysts were skeptical about how blogging and its successors could ever be used in business; today every single social channel has both B2C and B2B offerings sprinkled generously throughout the content.
As businesses figured out that they could use social networks to interact directly with their customers and prospects, questions were immediately generated about efficacy and ...
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