Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

Index

3D in data visualizations, 220-221

56th Grammy Awards, hypothesis validation example (data analysis), 104, 112-113

2008 presidential debates, 122-124

2011 Academy Awards, 14

2012 presidential debates, 14

2012 presidential election, 86

2013 Nobel Peace Prize, 5-7

2014 Grammy Awards and Twitter, xxix

2014 IBM Insight conference, 172

Academy Awards (2011), 14

Activity Scorecard KPI in PSD, 177-180

Adams, Ansel, 103

Adams, Douglas, 31

ad hoc analysis, 87

defining, 141-142

example of, 144-150

external social media (domain of analysis), 90

integrity of data, 150-155

internal social media (domain of analysis), 95

Adventure of the Six Napoleons, The, xx

AdWeek, JetBlue and customer positive/negative experiences, 38

affinity analysis (SMA), ...

Get Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.