8. Fishing in a Fast-Flowing River

The value of a moment is immeasurable. The power of just ONE moment can propel you to success and happiness or chain you to failure and misery.

—Steve Maraboli [1]

This chapter delves into the concept of real-time and near real-time data analysis. We look at it from a few perspectives. For example, we look at real-time tweets during a televised presidential debate, and analysis of data in what we call near real time (think of feedback from attendees at a live conference), or any simple yet powerful analytics that can be computed and presented in a short timeframe for analysis despite the limited amount of time afforded for analysis.

There are two main reasons to consider analytics systems when dealing with evolving ...

Get Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.