Social Business By Design: Transformative Social Media Strategies for the Connected Company

An Example of a Social Workforce

A good way to understand how social business works inside an organization is to look at an example that explores the activities and parts of the business affected. In Figure 11.3, a typical social business environment is shown with various actors as they go about their daily work. The principal output is the social work stream that continues to grow and get richer as everyone spends their day sharing, collaborating, and contributing knowledge. The environment is one or more social business tools, based on social media concepts, on the local intranet or elsewhere in existing information technology systems. At the bottom are typical line employees who work socially and out in the open with the processes, where anyone ...