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Shooting Action Sports by Todd Grossman

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12 The Future of Action-Sports Filmmaking

One of America’s truly famous artist and avant-garde1 filmmakers, Andy Warhol, once said, “It’s the movies that have really been running things in America ever since they were invented. They show you what to do, how to do it, when to do it, how to feel about it, and how to look how you feel about it.”

There’s a certain irony here, in that countless artists and filmmakers of today were themselves influenced and shaped by Andy’s work. The truth is that media in totality provide a unique way for the world to communicate and know what others are up to. The visual arts of video, film, and digital media are a language, just like English or Japanese, and it’s through this language that filmmakers share ideas ...

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